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Videos
World Cup: Is it a good idea?
When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
June 15, 2014
Videos
Live semiotics
Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...
Catalogue: Latin America 2014: Accelerating Growth
Author: Gemma Jones
Company: Space Doctors Ltd
June 15, 2014
Videos
"Emotional" conjoint
The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Amit Dogra, Samy Mardolker, Michael Fox
Company: ORC International Ltd
June 15, 2014
Videos
The power of the oblique
Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Rhiannon Price, Steve Hill
June 15, 2014
Videos
Revolution or adaptation?
These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati
June 15, 2014
Research papers
"Emotional" conjoint
The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Michael Fox, Samy Mardolker, Amit Dogra
Company: ORC International Ltd
May 13, 2014
Research papers
Live semiotics
Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...
Catalogue: Latin America 2014: Accelerating Growth
Author: Gemma Jones
Company: Space Doctors Ltd
April 4, 2014
Research papers
